Aside from being one of the largest online exhibition platforms in 6 different industries (architecture+design, maritime, heavy industry, medical technology, aeronautics, and agriculture), VirtualExpo Group is also a worldwide reference in SEO with almost 20 years of experience.
It feels like today we hear and use that term pretty often…but what is it exactly? And, why should your business DEFINITELY be investing in it?
SEO – What is it?
It’s about creating visibility for a website on search engines. The purpose of SEO is to increase the number of visits to its website to develop its popularity especially with the target audience of Internet users that we want to reach. But there are different ways to optimize your website’s presence.
Let’s break it down:
SEO or Search Engine Optimization: This is the 1st source of traffic for a site, it consists of optimizing a website so that it appears as high as possible in search engines and Google in particular as a result of a given request.
SEA or Search Engine Advertising*: This consists of buying your place on search engines in dedicated advertising spaces. This method allows you to appear in a good position on search engines for a particular request. The positioning is based, among other things, on a bidding system.
SMO or Social Media Optimization*: This is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. SMO includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. Similar to SEO, the goal is to drive traffic to your website.
VirtualExpo Group and its 6 websites use SEO and some SMO while specializing in long-tail keyword searches. We target and attract serious buyers who search with several specific keywords: a refined search equals a qualified website visitor.
Why does it matter for your business?
? 89% of professionals use the Internet for their purchasing projects.
? 71% of professionals start with a generic search.
? Professionals have already gone through 57% of the purchasing process before taking action on a site.
? Professionals do 12 searches before committing to a particular brand.
CONCLUSION: These professional buyers are looking for a product and not a company. They have almost made their choice even before contacting a service provider because they are comparing.
Each of our websites is referenced in a specialized way by field of activity. SEO is our core business, we work continuously to adapt the content of our sites and submit it to Google by strictly following their SEO criteria.